Attention Professionals, Consultants and Entrepreneurs

Revealed: The Big Secret Why People Aren’t
Making Any Money in Social Media

Thousands of Hours Spent on Social Media, but Thousands of Dollars Not Made. What’s Wrong with this Equation?

The Missing Link: Social Media To Profits

In just five short weeks, Denise Wakeman and Dr. Rachna Jain will teach you how to bridge the gap and make your social media efforts more profitable.

In our program:

From Platform to Profit

(Updated for 2012!)

(In a hurry? Register here)

 

 

Dear Expert,
So, the truth is that there is more, much more, to social media than social networking.

But thousands of small business owners, just like you, spend thousands of hours on Facebook and Twitter- and then, at the end of the day, realize that they might have had fun, they might have been social- but their business hasn’t grown.

It’s natural to work harder when you don’t get the results you want. So you start spending even more time on the social networks, and, pretty soon, you feel helpless and frustrated.

“Social media just isn’t going to work for me, is it?”

You’re right.

It’s not going to work for you (at least not the way you’ve been doing it.)

Let us explain.

When we first developed this class, we surveyed more than 300 people about their biggest questions regarding social media marketing, and what results they most wanted from social media.

Not surprisingly, the number one question was “How do I monetize social media?” and the biggest result they wanted was “Making more money from my social media efforts.”

Now one curious finding was that most people were focusing almost exclusively on the social networks (Facebook, Twitter, and LinkedIn) in their social media involvement. The problem with this though, is that, they were missing out on many opportunities to generate leads, build visibility, and to brand themselves more effectively.

In each of these cases, there is a missing link…
…Content syndication.

When we asked about this, the majority of our participants had no idea what we meant; and, if they had an idea of what we meant, they had no idea how to do it.

Since we both make use of content syndication as a core component of our social media strategies, we realized that we could teach people how to do it, so they, too, could have better results in social media.

Now, we’ve created a five week content syndication training program that will teach you the basics, step by step, of how to syndicate effectively within social media.

In this five week live training, you’ll learn:

• What types of content you must create
• How to set up your blog for better syndication
• What order to create content in, and how to convert it from one form to another
• How to efficiently repurpose content (so you get more value from everything you create)
• What platforms to use for maximum exposure and online visibility
• And how to use technology to spread your message efficiently across the Internet, resulting in more leads, sales, and clients for you

The best part about this training is that it will be easy to understand- even if you’re not geeky or all that technical.

We’ll help you build your syndication process, step by step, piece by piece- and we won’t leave anything out.

We promise.

We want you to know that the benefits of doing this kind of work, repurposing your content and then syndicating it all over the web, is that it’s going to give you the ability to position yourself as a credible expert, gives you much better search engine positioning and help you build your visibility on the Web. With our 5th class, you can use your syndicated content to grow your subscriber list and profit from it.

And it also helps you be everywhere your ideal clients are hanging out. When you’re able to put your content in multiple formats, you’re able to get more value from every piece of content you create. We talk about using a 25-75 strategy. It’s 25% creation, 75% promotion.

The other thing is that audio and video definitely build intimacy faster. You may find that by using the strategies that we talk about you’re able to shorten your sales cycle and have people say “yes” to working with you much more quickly.

What we’re going to teach you is a system, a very simple step by step system that allows you to take the content you write in one blog post and repurpose it into multiple formats. By doing that, you’re going to be able to work once and spread yourself out to many more places on the web, which is important in this day and age when we’re all so busy.

The other piece that we teach you is not only how to do the system, we also give you places where you can actually submit the content that you create. You will come out of our program both understanding how to change your content into multiple formats — and we have great tutorials that are step by step, really easy to follow — and we’ll also give you a list of places where you can distribute your content. Most of it is automated so you’ll be able to set it and forget it and get the ongoing benefits of that content syndication going forward in your business.

What we’d like you to do right now is scroll down this page, read some of the testimonials from some of our former students. We’d like you to get a sense of what can happen for you as well.

You need an effective and efficient syndication process for four main reasons:

• To create expert status within your niche (When potential clients see you everywhere, there is no question about your expertise)
• To drive traffic to your website (Without traffic, nothing happens)
• To develop better search engine positioning (You can get more leads and build influence this way)
• To make more money from your content (Create it once, use it multiple times for better leverage)

At the end, you’ll have a working and effective syndication stream that will let you focus on creating good content, and not worrying about how you can get your message out.

Here’s what one of our students, Judy Rodman, wanted to share:

 

 

 

And, if you like the 5 week core training, you’ll be offered an opportunity to continue to learn from us, for just about 90 cents a day, as we continue to bring you the most cutting edge social media training and tutorials.

Our methods work, resulting in hundreds of new leads each month, as well as invitations to speak at events, and journalists seeking us out for our expert opinions. The result is a steady stream of new business.

The program begins March 1, 2012. You will have assignments each week, and your commitment to implementation will help you get the most benefit from the training.

Here’s what we’ll be covering in each class:

Class 1: Creating a useful, engaging, and profitable text blog post. We’ll cover the four types of content you can create, as well as talk about how to get new ideas, and how to be sure your content is really what your clients want.

Class 2: Turning your text blog post into an audio podcast. You’ll get the exact steps to make this happen, as well as guidance how to submit your podcast to various directories, how to gain listeners, and how to use audio most effectively in your marketing strategy

Class 3: Turning your text blog post into a slideshow. You’ll learn the exact steps you need to take from start to finish. You’ll understand why this is a powerful, but overlooked, distribution channel. [Note from Rachna: One of my shows got 874 views in just a couple of months.]

Class 4: Turning your slideshow presentation into a video. You’ll get the exact sequence for this process, as well as some useful tips on creating video courses and training using other types of software. We’ll talk about how to use video most effectively in your marketing strategy.

Class 5: In this class, you’ll learn key steps to getting attention and action for your newly created and repurposed content. We’ll talk about effective calls to action, how to measure your content’s performance, and how to bump up your profits from your created content.

This system will let you create your content once and use it multiple times, so you are marketing more efficiently. Oh, and you’ll also get better search engine ranking, more website traffic, growing expert status, and a bigger following.

So, if you want to master the missing link between social media and making money- join us for 5 weeks of tactical hands-on training and learn how to leverage your expertise so you can attract more traffic, more leads, more clients and many more opportunities for your business.
Your business will never be the same.

You’ll leave with a greater understanding of how all the pieces fit together and what your next steps are for you and your business.

This is a no-pitch training workshop delivered online via webinar. You will learn specific strategies, tactics and tips for content syndication that you can implement right away to start building your “raving” fan base.

Here’s what another of our students, Susan Creal, had to say:

 

 

If you’re overwhelmed by the thought of trying to figure out how to set up a syndication system all on your own, you don’t have to worry any more. We’ll help you get your syndication system started and running so all you need to do is continue to create great content.

Here’s what others have said about learning from us:

I’m very impressed with the training that Denise and Rachna have provided. Definitely a great investment! It is so well organized, very easy to follow, and valuable. Thank you for being such fabulous teachers! Aloha, Eleanore Duydnam

Loved From Platform to Profit! Denise and Rachna show us how to expand our presence on the web with detailed, step by step instructions. In fact, they give us so many ways to do this, and so many details are packed into four weeks, that I’m still doing my “homework” after the class has ended! Every change I make results in measured (on my analytics site) improvements in my targets, views and viewers. Yeah! Leigh Harris

Are you ready to position yourself as an expert and leave your competition in the dust? With From Platform to Profit, Denise Wakeman and Dr. Rachna Jain offer a step-by-step guide to the basics of syndication. They teach you how to push your content out to the information superhighway. You don’t need expensive equipment or technical skills. Denise and Rachna show you everything you need to know to create blog posts, podcasts, slideshows, and videos. During their multi-media course, they answer every question, share low-cost resources, and suggest time-saving tips. For a small investment (they really should have charged at least double for the course!), you can expand your mind, enhance your skills, and enrich your business. Michele Nuzzo, M.A.

“While many bandy about the term “under promise and over deliver,” Denise Wakeman and Rachna Jain truly did achieve the above, delivering above my expectations. Great value for the online class fee; super handholding and support. The back up materials more than doubled the value of the class. Kymberly Williams-Evans

 

Join Us!

What: From Platform to Profit 5 Week Training

Who: Denise Wakeman and Dr. Rachna Jain

Where: Through a series of weekly webinars

When: We begin Thursday March 1, 2012 at 4pm Eastern. Class will meet March 1, 8, 15, 22, 29, 2012.

Investment: Just $297 for 5 weeks of training to build your profit-pulling platform.

Why: To learn what you need to know to find the missing link between social media investment and social media profits.

Register now and you’ll attend the live classes, as well as get access to the class recordings, video tutorials and bonuses.

Register now to get started today!

Once More, Here’s What You Get:

• Live Access to the Five 90-Minute Webinar Trainings
• Unlimited Access to the Recordings of each Class
• Full, word for word transcripts of all sessions
• Our slides, notes, and personal lists of resouces

PLUS! We have bonuses for you too!

BONUS #1 – Metrics to Measure in Social Media (How to Read Your Google Analytics Dashboard) (Value = $97) -This one hour webinar gives you the key metrics you need to pay attention to in order to know if your influence, visibility, and credibility is growing.

BONUS #2 – How to Create Effective Calls to Action (Value = $97) -This video training gives you a clear blueprint for crafting effective calls to action.

BONUS #3 – Making Your Blog the Centerpiece of Your Business (Value = $97)- This ebook will give you a strategy for using your blog to build your visibility, generate traffic, and fill your pipeline with interested potential clients.

BONUS #4 – A private Facebook group just for members of this program. You’ll be able to connect with other participants- and, who knows? You just might find your next JV partner.

Your Guides for this Program are:

Dr. Rachna Jain is a social scientist and social marketer. Her company, ProfitablePopularity.com, has built and executed online marketing and social media strategy for some of the most well known authors, speakers, and consultants working today. Rachna is fascinated by the spread of ideas, especially as aided by social media technology. Her persuasive social media (sm) process focuses on building influence, credibility, and visibility using specific content strategies combined with far-reaching multichannel syndication. This translates into greater recognition, increased website traffic, faster lead generation, a shorter sales cycle, and more opportunity for her expert clientele.

Rachna has been quoted in more than 500 major media publications, including Fortune Small Business, Entrepreneur Magazine, The Washington Post, The Chicago Tribune- among many others. She’s guested on top 10 radio and even appeared on NBC’s Today Show.

Denise Wakeman is an Online Marketing Advisor and Founder of The Blog Squad. Denise has been using the Internet as a marketing tool since 1996.

She is a specialist at helping authors, speakers, service professionals, and small business owners leverage blogs for their business, as well as strategically use social media tools to boost online visibility to get more traffic, leads, clients and opportunities.

Denise writes regularly on two blogs, has co-authored several blogging programs and frequently speaks at conferences and workshops about business blogging and how to gain expert status through social marketing.

From Platform to Profit

This one-time $297 investment will pay off in ongoing visibility, increased traffic and new business if you apply the simple steps we share during this 5 week webinar workshop. Now just $297!

Register now to get started today!